Bass Diffusion Agent Based Animated - Marketplace & Competition
Application area: Market modeling
Simulation method: Agent Based
Bass Diffusion Agent Based Animated
An agent based version of the Bass model of product or innovation diffusion. Each person is modeled as a separate active object – an agent – with two states: Potential Adopter and Adopter. People are globally influenced by advertizing and also can contact and influence each other. People have geographical locations and can only contact their neighbors within a certain range.
The model was created with AnyLogic - simulation software / Market modeling
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