Bass Diffusion - Marketplace & Competition
Application area: Market modeling
Simulation method: System Dynamics
A textbook System Dynamics model of product or innovation diffusion. Includes the base case model and two its modifications: a version with product discards and replacements and a version with repeated purchases. The three models run in parallel so that you can compare the results. You can also run a parameter variation experiment for a base case model and explore the impact of people contact rate on the diffusion dynamics.
The model was created with AnyLogic - simulation software / Market modeling
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